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The web site josviolets.com states the following, "JoS Violets has been in business since 1983." We saw that the website also stated " I always attend the Lone Star African Violet Council Convention and attend the Dixie African Violet Convention and African Violet Society of America National Convention when possible." It also said " If you are looking for something that is not on my list, ask me, I might have it, but not in sufficient quantity to want to put it on the list yet. Snowy Trail grown by JoS Violets. Winner of the Best Plant in Show Commercial Division." The header had vavs as the highest ranking optimized keyword. This keyword is followed by davs, african violets, and plants which isn't as urgent as vavs. The other words josviolets.com used was soil. sales is included but might not be understood by web crawlers.